Whether you are a content creator, have an eCommerce business, or are trying to drive traffic to your blog, Pinterest can be a key tool for monetization.

If your target customers are on Pinterest, they’re likely ready to buy. According to demographic data from Pinterest, 45% of adults in the U.S. with a household income over $100K per year are active on the platform. Additionally, 83% of Pinterest users make purchases based on what they see on the platform.

How to Make Money on Pinterest

1. Generate traffic to your eCommerce products.

Best for: eCommerce businesses.

If you sell products online, one of the simplest ways to drive more sales is to pin your product pages directly to Pinterest. Creating pins that are linked directly to your online shop can generate meaningful traffic when paired with the keywords your ideal customers are searching for.

Before you start sharing your products on Pinterest, make sure you’ve enabled Rich Pins, which sync the latest information from your website into any pins created from your site. Product Rich Pins are able to pull the most up-to-date price, inventory, and product description from your website so you don’t need to worry about manually updating existing pins.

Rich Pins are free to use and only require adding a bit of code to your website. New websites requesting Rich Pins are typically approved within 24 hours.

2. Create pins for your affiliate partnerships.

Best for: Users with strong relationships with their affiliate partners.

Affiliate marketing is a popular tactic for marketers and entrepreneurs looking to build passive income. As an affiliate, you can receive a commission anytime someone makes a purchase from your unique link to a product or service.

To leverage Pinterest for your affiliate marketing efforts, consider creating pins that link directly to your affiliate links or to blog posts or YouTube videos that incorporate your affiliate links. By sharing your affiliate links on Pinterest, they can be found by anyone searching for that particular product, earning you a commission if they make a purchase.

3. Send traffic to your blog.

Best for: Inbound marketers and bloggers.

Whether you rely on web traffic for advertising revenue, or as part of an inbound marketing approach, you can incorporate Pinterest into your traffic-building strategy to drive revenue. Ranking for keywords on Google can be a complex, time-consuming endeavor. However, ranking for keywords on Pinterest can be more straightforward, and can lead to meaningful traffic gains.

According to Pinterest, 85% of users turn to Pinterest to start a new project or learn something new. If you’re creating helpful content that aligns with the keywords your potential audience is searching for, you can potentially capture some of this search traffic through Pinterest.

Here are some tips to help you grow your web traffic through Pinterest:

• Use Pinterest Trends to discover which keywords are trending with Pinterest users.
• Create multiple pins for each blog post that have an optimized title, description, and image that align with the keywords users are searching for.
• Save your pins to boards that have optimized titles and descriptions incorporating the keywords users are searching for.
• Create article Rich Pins from your website to incorporate the blog post title, description, and author information in your pins.

4. Create Idea Pins To Promote Brands Partnerships

Idea Pins are a multi-page pin format, similar to Instagram Stories. You can also use the paid partnership tool to be matched with brand partners and possibly get paid for promoting partner brands.

Best for: Influencers, bloggers or creators with a large following

5. Get Sponsorship From a Company 

Another way to get paid to promote a brand is to land a sponsorship. Once you have a following on Pinterest, look for companies in your niche and approach them for sponsorship. If you have impressive Pinterest statistics, you can quickly find brands willing to pay you to promote their products or services. Offer them a deal to display their branding on your Pinterest account for an agreed period, like six months or a year.

Best for: Influencers, bloggers or creators with a large following

6. Promote Affiliate Products and Services

Many companies are looking for affiliates to market their products at a commission. Look for companies whose products align with your audience and sign up as an affiliate. You can promote the products on your pinboards with affiliate links in place. Your money-making potential goes up if you can link your pins to your website to use affiliate links.

7. Apply for the Pinterest Creator Fund

The Pinterest Creator Fund is a program that provides underrepresented Pinterest Creators financial and educational support with their Pinterest content creation. Pinterest Creator Fund members may receive a financial grant, expert training and access to other resources.

Best for: People that identify as being part of an underrepresented community

8. Earn Creator Rewards

Pinterest Creator Rewards is a program that pays Pinterest creators who reach specific Pinterest monthly goals. Pinterest Creator Rewards is a new feature that is not yet open to all Pinterest creators, but it should become more accessible once it completes the testing phase.

Best for: Frequent Pinterest users with a large following

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