1. Have a business blog

First and foremost, your business needs a blog where you can regularly publish useful, long-form content on your site. This is non-negotiable.

Companies who blog get 97% more links to their websites.
Businesses that blog get 55% more website visitors than businesses that don’t.
Marketers with blogs are 13 times more likely to generate positive ROI.

The more value you offer on your site, the more reasons people will have to visit it. And without a blog, it’s going to be hard to do most of the rest of the strategies in this post (or any post on this topic, for that matter).

2. Focus on evergreen topics

While news and trending topics can give you a traffic boost in the short term, they’re not worth the time and effort. Create content around topics that will always be of interest to your audience. These evergreen posts will accumulate traffic and links over time, especially if you refresh it regularly (more on that later).

Headlines are one of the most important parts of your content. In fact, studies have shown effective blog headlines to drive 500% more traffic. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing so readers will choose your post on the SERP

3. Create awesome visuals

Use design tools like Canva to illustrate concepts, visualize data, and recreate charts in your branding. When other sites use your images, they’ll link back to your site. Plus, Google is showing more images in regular Search results, giving you more opportunities to rank and increase the appeal (and therefore click-through rate) of your result.

Incorporate video

Text-based content is all well and good, but video can attract more visitors and keep them engaged. Here are some ways to use video to get more website traffic:

• Embed videos into your blog posts so they can appear in video search results
• Do YouTube SEO to rank higher on YouTube, then add links to your website in the video description.
• Add call to action buttons directly in your video that send people to your site.

4. Interact With Other Blogs

Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach.

Think about it: Somebody in your niche has a large, engaged following. Imagine if you could put your content in front of them. How much traffic could you drive to your website!

Why would someone publish your work?

Probably because you’re good at what you do.

Everyone is looking for high-quality content. If you can provide a well-researched, helpful post for free, people are often open to publishing it on their website. After all, it’s benefiting their audience at zero cost.

Why would you give precious content away for free?

It’ll help you gain access to hundreds, if not thousands of new users, many of whom could become long-term customers.

It’s a win-win situation, but you have to be careful how you approach it.

Start by searching for blogs and media publications that publish content relevant to your business. For example, if you run a recruiting company, publish content on business blogs read by people interested in the latest recruiting practices.

5. Email Marketing

If you read a few posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase website traffic.

One study suggests email generates $36 for every $1 spent, offering a shocking 3,600 percent ROI. What more could you ask for?

Email marketing lets you reach potential customers directly. It’s an ideal platform for building long-term relationships for improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.”

Here are some tips for effective email marketing to increase website traffic:

Be real: Share stories, post behind-the-scenes content, and solicit original user-generated content.
Offer value: Just like content marketing needs a high value to convert readers, emails and newsletters must provide value before they make an ask.
Include all your links: Make it easy to read and share your post. Include links to your social media profiles, latest blog posts, and sales page in every email you send.

6. Use paid ads

Paid advertising can be an excellent method for bringing visitors to your website. This is because you can use targeting features to display your pages to people who are likely to engage.

Before you use paid ads, decide on the goal(s) you want to achieve and set a clear process. This way, you’re less likely to waste money. More visitors doesn’t always mean more customers. The medium you choose (e.g. social, search engines, etc.) and your target audience’s behavior will affect ROI

7. Get social with the masses

Facebook, LinkedIn, Twitter, Instagram, YouTube – approximately 45 percent of the global population is on any one or more of these platforms every day for over two hours, on average.9

Social media is by far one of the easiest ways to reach a lot of people at one time. The keys to being successful on social media are to create a plan, be consistent, and invest time to grow your social presence.

Understanding your target audience will help you determine which platforms are right for your business. For instance, a professional legal firm may have more success posting on LinkedIn or Twitter rather than Instagram or Snapchat. The demographics are different for each channel. An effective way to streamline your social media planning is to use a free management tool, like Hootsuite or Buffer, which allows you to manage all of your social media channels on one platform. This makes it easier to schedule posts, track links, and respond to feedback.

8. Optimize for SEO

Every site should invest in some amount of search engine optimization (SEO). Properly formatting URLs, applying on-image text and formatting your website for mobile are all simple but significant site optimizations. Making SEO a primary pillar of one’s marketing strategy, on the other hand, isn’t simple, but can lead to significant results.

Whereas advertising benefits can fall off at a campaign’s end, the returns on an SEO strategy compound over time. SEO optimized webpages can continue to get traffic even years after they have been published. Plus, you can manage your site SEO by yourself without spending a penny on promotion.

If you decide to make SEO a key part of your marketing plan, consider creating a blog, targeting relevant keywords and building up your internal linking opportunities

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